Plimil and iOO games, went out in 2007 and 2009, are for everyone: strategy game, of memory and suspense for one and throwing game, address and precision for the other.
Valérie Millière (ex accountant) and Frédéric Plichta (ex engineer) founded their company PLIMIL (creation, manufacture and distribution of games) in 2007. This couple in life designed, nowadays, two sets: the Plimil, which is a 3D strategy game and is played in 360 °, without eliminating the opponent (it makes memory work, orientation, movement and vision in space) and the iOO rolls everywhere, sport game.
Work together… and manufacturing 100% French
“We wanted to work together, rather than going to work on our own. Create together, it has been on our minds for a long time. Once Plimil is invented, we had to create the company to be able to manufacture and market it.” explains the two inventors with one voice.
A 47 and 45 years, they in turn abandoned their respective professions and set out on the adventure.”We thought it was never too late to get started and since the Plimil was designed, we gave it all up and we both went on the roads” describes Valérie with a smile.
Frédéric resumes: “In the first place,we had to take care of the whole industrialization part, and that, it was my previous job. Our objective: make a product 100% French. What we can't do is done by French SMEs (printing, plastics…). As for us, we assemble and manufacture the specific parts ourselves.”
A game too subtle for the market
They first turned to the major outlets, large games and toy brands. These big chains did not understand the originality of the Plimil game: “Our game was not suited to their volume and consumption market” they detail, “we were better received in the small specialized game stores where the salespeople are real enthusiasts : they read the rules and understand all the subtlety of the game akin to the thinking that chess requires. But he also opposes three colors for two players on an interactive board”. The slogan is : PLIMIL, “Everything is created, everything is transformed, everything remains!”
It is for this reason that Valérie and Frédéric decided to go about it differently with the following game, because our creators are not short of ideas.
Hard first years, but today, on en vit.
“It’s with the “iOO rolls everywhere” that the business has taken off and really taken off. Building on previous experience, Valérie and Fred rebounded this time by offering a more sporty and educational game and were thus able to turn to schools and leisure centers.
This game has a flexible plastic ring in which there is a central groove where a cord is placed which will be used to propel the ring on the ground. “This is the Polynesian arrows thruster system. I was inspired by the principle of the historical thruster” says Frédéric Plichta.
The “Ioo rolls everywhere ” is a game that is easy to learn, we quickly understand the principle and we immediately know what to do with it. It is open to different rules (compete over the length, speed, playing with the terrain, pass between obstacles, bowling, twist it or go back…): with this object, this ring powered by the cord, we can play in different ways and we can play on any field, as its name suggests (sable, tar, grass, gravel, cobblestones…).
In addition, you can take it with you easily because it is light and convenient to carry.
Beach game
After a prior art search (of the existing), this dynamic couple was able to draft and file the patent at INPI (National Institute for Industrial Protection).
“We finalized it in June 2009, we went to the island of Ré and we realized that it was suitable for all ages. After selling them on craft markets (even some disabled people have used and bought it !), a lot of users came back to see us and let us know their satisfaction! From families with young children to teenage gangs or even adults.”
Link passion and work, rare privilege
Today, they live on their imagined products, of which they are proud and they are full of other ideas, not revealed to date…
"The work is very varied, Therefore, we like everything. This is our passion and we don't see ourselves doing anything else until we retire ! We design, we see people, we explain, it sometimes creates funny situations. for example, showing the iOO game to a school principal, in the corridor, we saw all the teachers brought back, intrigued. Ensuite, each one played and tried to think of variations ! They had a great time elsewhere ! »
Non, non, we won't know anything about the next one ! they want to think outside the box and will still surprise in the future ... The objective being to remain as autonomous as possible in the manufacturing.
To contact them : plimil.jeux@gmail.com
06.75.96.92.70
The first iOO game out of the heads of the two inventors, new sports game for all terrain Photo: Valérie Doulevant
iOO an all terrain sports game, for everyone. Photo: Valérie Doulevant
The PLIMIL game aptly named after its creators: Valérie Millière and Frédéric Plichta Photo: Valérie Doulevant
Valérie Millière and Frédéric Plichta in the middle of the game: their! Photo: Valérie Doulevant
The couple's explanations for the PLIMIL game, designed by Valérie and Frédéric Photo: Valérie Doulevant
